Strategy & the Competitors
My favorite strategic summary of the competition and the space YOU should own is from David Aaker's book, Strategic Management, pg. 75.
Here is a copy of that page as excel.
4Ps of Marketing for Engineers
Fail to plan. Plan to Fail.
Build your plan on the everlasting 4Ps of Marketing: Product, Position, Promotion, and Place.
A presentation by an engineer for an engineer.