4Ps of Marketing for Engineers
Fail to plan. Plan to Fail. Build your plan on the everlasting 4Ps of Marketing: Product, Position, Promotion, and Place. A presentation by an engineer for an engineer.
To Go Forwards, Spend Time Backwards
To move a boat forward, the rower pushes against where they have been — backwards.
Push against the past, to move efficiently forward.
Strategy & the Competitors
My favorite strategic summary of the competition and the space YOU should own is from David Aaker’s book, Strategic Market Management, pg 75. Here’s a copy of that page as excel.
The Standing Meeting
Called the standing meeting, not because it’s always at 9am, but because you stand while meeting.
Who goes left? Right? And who has the big guy with the bad breath?