Push against the past, to move efficiently forward

Strategy & the Competitors

My favorite strategic summary of the competition and the space YOU should own is from David Aaker's book, Strategic Management, pg. 75. 

Here is a copy of that page as excel.

4Ps of Marketing for Engineers

Fail to plan.  Plan to Fail.

Build your plan on the everlasting 4Ps of Marketing: Product, Position, Promotion, and Place.
A presentation by an engineer for an engineer.

The Standing Meeting

Called the standing meeting, not because it’s always at 9am, but because you stand while meeting. Who goes left? Right? And who has the big guy with the bad breath?